$5MM+

eCommerce: Health / Wellness subscription business with incredible 94.8% recurring revenue! Offered is a digitally native incontinence brand, shipping products directly to customers homes via subscription e-commerce and a strong customer loyalty. This business has nearly 9,000 Five Star reviews, and boasts an incredible 94.8% recurring revenue rate from repeat customers! Due to the upcoming “Silver Tsunami”, the incontinence market is growing at a staggering 7% CAGR, with 10,000 Americans turning 65 EVERY SINGLE DAY! The beauty of this business is that once a customer tries the product and likes it, they literally become customers for life. Once that loyalty is gained, the opportunities to offer additional health, wellness and aging related products is virtually endless. This business is the perfect acquisition for a strategic partner with an existing infrastructure who is looking for immediate revenue, customer growth, strong customer retention, profit margin, and loyal auto ship customers to their current business model. ✅ TTM Revenue: $1,584,349 ✅ Repeat Customer Rate: 94.8% ✅ Established: 2020 ✅Average Subscription Retention: 722 Days ✅ 5 Star Reviews: Nearly 9,000 ​Market Overview Over 25 million adult Americans experience temporary or chronic urinary incontinence. This condition can occur at any age, but it is more common in women over the age of 50. More Americans are about to be 65 years old than ever before. A record number will hit the milestone this year—about 4.1 million. Since 2011, 10,000 Americans have been turning 65 every day, a trend that the Pew Research Center says will continue through 2030. Target Buyer Profile This business makes the most sense for an entrepreneur or company already operating within the health and wellness or aging verticals. If you have thousands of SKUs in related categories, this thriving bolt-on acquisition will seamlessly integrate into your existing operations. By adding this business to your portfolio, you can significantly increase your Average Order Value (AOV) and leverage cross-selling opportunities to an already engaged customer base.

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