$10K - $100K

Skilltree gamifies habit formation by encouraging users to start small habits which slowly level up in difficulty through a video-game style "skill-tree" of habits. Unlike other habit tracking apps, we provide an explicitly structured program for young people to improve their mental health, beat addictions, and learn useful life skills, using gamification such as virtual rewards, xp, leaderboards, streaks, badges and more. Skilltree has a stunning design, a dedicated community with 8,000 members, tens of thousands of users, 4.8 stars across 2000 reviews and over 200k impressions online (with 0 marketing budget). Skilltree has exceptional conversion and retention for its niche but poor monetisation. Costs and maintenance are essentially $0 and the app has massive growth potential, especially among the growing demographic of young men interested in self-improvement and video games.

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