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$100K - $500K
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Pre-revenue custom built marketplace for the beauty on demand industry (similar to Treatwell), validated with the local market, having 1000+ bookings and 500+individual service providers accross major cities from Romania, with little to no marketing spent. Business model and pricing: - Pre-revenue at the time of sale. Plan was to charge a monthly subscription of 20/30$ for the service providers. Clients don't pay anything. Could be changed to be a comission based model where the service provider pays a small fee for each booking received through the platform. Growth opportunity: -Investment incustomer acquisition through various paid channels, direct sales, maybe even content marketing would be great opportunities to grow the user base provided the buyer has capital to invest. - Move to another country/region. The Romanian market is particularly challenging. - Expand platform features to cover beauty salons. The main focus for us was individual/freelance beauty professional. - Integrate a product marketplace (service providers often times want to also sell products they use) Key assets: - Codebase & IP - Brand - Website - Social media accounts - Domain - Marketing materials - Customers Selling details - Challenging market conditions and combined with a series of life events for the founders, leading to not have enough time and resources to continue. Financing: Bootstrapped Google analytics: - Traffic: 5.400 users - Average engament time: 3 minutes 47 seconds - Events: Pre-revenue custom built marketplace for the beauty on demand industry (similar to Treatwell), validated with the local market, having 1000+ bookings and 500+individual service providers accross major cities from Romania, with little to no marketing spent. Business model and pricing: - Pre-revenue at the time of sale. Plan was to charge a monthly subscription of 20/30$ for the service providers. Clients don't pay anything. Could be changed to be a comission based model where the service provider pays a small fee for each booking received through the platform. Growth opportunity: -Investment incustomer acquisition through various paid channels, direct sales, maybe even content marketing would be great opportunities to grow the user base provided the buyer has capital to invest. - Move to another country/region. The Romanian market is particularly challenging. - Expand platform features to cover beauty salons. The main focus for us was individual/freelance beauty professional. - Integrate a product marketplace (service providers often times want to also sell products they use) Key assets: - Codebase & IP - Brand - Website - Social media accounts - Domain - Marketing materials - Customers Selling details - Challenging market conditions and combined with a series of life events for the founders, leading to not have enough time and resources to continue. Financing: Bootstrapped Google analytics: - Traffic: 5.400 users - Average engament time: 3 minutes 47 seconds - Events: 159,439 Tech stack Main marketplace: - React PWA, Elixir, Twilio, Sendgrid. Supporting apps: - Help center: GatsbyJS, Contentful, AWS Backoffice -React, Elixir,AWS, Metabase integration included. Everything is custom, high quality code built by the founders, no external agencies or contractors
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