Tryble’s suite of three apps extends Jira’s native capabilities of managing work and projects by allowing engineers and product managers to build customer personas, innovate using design thinking guidance and visually prioritize based on common frameworks. SPARKR extends Jira to help teams manage innovation from idea to implementation. PRIORITZR extend Jira to helps teams score, visualize and prioritize their backlog. PERSONIFY extends Jira to helps teams manage work around customer personas.